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ABOUT

CUEI WHEELS WAS DESIGNED AND CREATED BY THIAGO LESSA WITH THE PURPOSE TO ELEVATE THE QUALITY AND THE EXPERIENCE WHEN RIDING DOWN HILLS WITH A SKATEBOARD. “CUEI” COMES FROM THE WORD “COELHO” MEANING RABBIT IN PORTUGUESE AND WAS A NICKNAME GIVEN TO US DOWNHILL RIDERS BACK IN OUR HOMETOWN IN BELO HORIZONTE, BRAZIL.

THIAGO AKA “CUEI” HAS BEEN ONE OF THE FASTEST RIDERS EVER TO STEP FOOT ON A DOWNHILL SKATEBOARD AND HAS BEEN RANKED TOP 3 IN THE WORLD RANKINGS OVER THE PAST 3 YEARS AND FINALLY BECOME WORLD CHAMP IN 2017 RIDING CUEI WHEELS. IN THE PAST HE HAD BEEN RIDING ALL TYPES OF WHEELS WITHOUT SPONSORSHIP, ALWAYS SEARCHING FOR THE BEST WHEEL TO SUIT EACH TRACK AND TARMAC. UNSATISFIED WITH MOST WHEELS HE DECIDED TO STUDY AND START DEVELOPING HIS OWN. AFTER MAKING HIS DESIGNS IN BRAZIL AND PROTOTYPING THE WHEELS IN CALIFORNIA IN 2015, WE SPENT A LONG TIME TESTING AND AFTER FINDING THE PERFECT URETHANE FORMULAS TO SUIT EACH DESIGN OUR WHEELS HAVE FINALLY COME INTO LIFE AND ARE NOW AVAILABLE FOR RIDERS ACROSS THE GLOBE TO EXPERIENCE IT.

OUR OBJECTIVE IS TO EVOLVE SKATEBOARDING AND STRENGTHEN THE CULTURE THAT LIVES FOR THE SKATEBOARDING LIFESTYLE. KNOWING THE POTENTIAL THAT THERE IS ON DOING WHAT YOU LOVE. FOR US ITS REALLY GRATIFYING TO BE PART OF THIS EVOLUTION, GIVING OUR MAX ALWAYS WITH BEST OF THE INTENTIONS, WE ARE SURE THAT THERES A LOT TO COME AND THAT WE CAN ADD A LOT TO THE SKATING INDUSTRY AND TO PASSIONATES OF OUR SPORT. WE CAN SAY THIS IS JUST THE START, CUEI WHEELS IS FINALLY HERE! KEEP AN EYE OPEN FOR MUCH MORE TO COME FROM US AND LET’S ENJOY THE RIDE!

WHEELS

Killers Wheels:

The Cuei Killers is your wheel choice for blasting down big mountain roads and hitting your favorite race circuits.
It comes in a 74mm tall by 65.5 contact patch with an slightly offset core profile and a smooth surface finish.
Its lips have the perfect amount of support to provide super predictable drifts, amazing grip through turns and incredible exit speed out of them.
Available in three different urethanes, 77a and 80a on the Power Thane Formula (green and yellow) which have superior roll speed, unparalleled grip and are incredibly long lasting. And in the 80a Flow Thane Formula (red) you get an incredibly smooth release and hookup, with nice thick thane lines.
They have been tested and proved to be the best wheels in the market after dominating the 2017 IDF Tour with team riders Pepe Laporte being crowned the South American Champion and Thiago Gomes Lessa World Champion.

Steeze Wheels:

The Cuei Steeze are an amazing all around downhill/freeride wheel.
It comes in 70mm tall with a 38.5mm contact patch and an offset profile.
With its rounded lips and stone ground finish this wheel is guaranteed to have a super smooth slide straight out of the package!!
Available in two urethanes formulas, the 75a “Power Thane” (translucid yellow) which is long lasting and offers the perfect amount of slide/grip control.
And also the 80a “Flow Thane” (red) which has an easier release into a slide and leaves crazy amount of thane lines on the road!!

– DEALERS –

TEAM

Thiago Lessa

NAME: THIAGO GOMES LESSA
DOB: JANUARY 6ST, 1989
HOMETOWN: BORN IN GORVENARDOR VALADARES, LIVES IN BELO HORIZONTE, BRAZIL.
YEARS SKATING: 11 YEARS TOTAL
TOP 3 FAVORITE RACES: TEUTONIA, KOZAKOV, PEYRAGUDES.

TOP 3 RESULTS:

  • KOZAKOV CHALLENGE WORLD CUP CHAMPION 2017
  • LILLYHAMMER WORLD CUP CHAMPION 2015
  • APAC WORLD CUP CHAMPION 2017
  •  
    – 2017 IDF WORLD CHAMPION
    – 2ND IDF WORLD RANKINGS 2016
    – 3RD IDF WORLD RANKINGS 2015
    – PRO BRAZILIAN DH SKATE CHAMPION 2014

    TOP 3 PLACES TO SKATE: BELO HORIZONTE, MARYHILL, SWISS ALPS.
    DREAM DESTINATION: ALWAYS NEW PLACES…
    FAVORITE SKATER: GRANT TAYLOR
    FAVORITE FOOD: STROGONOFF WITH POTATOES.
    FAVORITE DRINK: JACK & COKE OR COLD PRESSED VEGGIES..
    FAVORITE WHEELS: CUEI KILLERS 80A POWER THANE
    WHAT DO YOU DO WHEN NOT SKATING: WHEN NOT SKATING I FOCUS TO WORK IN WHATEVER I CAN DO, I LIKE TO DEVELOP IN EVERYTHING IN LIFE… AND ALWAYS DREAMING ABOUT SOMETHING, I’M A DAY DREAMER…
    FEARS: FEAR OF CAR IN THE ROADS
    WHAT GETS YOU STOKED: DISCOVER NEW HILLS AND SPEND TIME WITH FRIENDS AND FAMILY, NOTHING BETTER.
    WORDS TO LIVE BY: WE ARE NOT IN THIS WORLD TO LIVE BY THE BEACH DRINKING COCONUT, I ALWAYS BELIEVE I’M HERE TO GROW, CONQUER, AND BE BETTER DAY BY DAY, LIFE NEEDS CHALLENGES.

    Max Ballesteros

    NAME: MAX DANIEL BALLESTEROS
    DOB: SEPTEMBER 13TH, 1989
    HOMETOWN: BORN IN MIAMI, FLORIDA. BUT I CONSIDER BELO HORIZONTE AS MY HOMETOWN, AND I CURRENTLY LIVE IN SAN DIEGO, CALIFORNIA.
    YEARS SKATING: 11
    TOP 3 FAVORITE RACES: KOZAKOV, TEUTONIA, MARYHILL FESTIVAL OF SPEED.

    TOP 3 RESULTS:

  • TEUTONIA 2015 CHAMPION
  • MT. KEIRA IDF WORLD CUP CHAMPION 2016
  • MARYHILL SHOWDOWN IDF CHAMPION 2016
  •  
    – 7TH IGSA WORLD RANKINGS 2011
    – 6TH IDF WORLD RANKINGS 2013
    – 3RD ON THE IDF WORLD RANKINGS 2016

    TOP 3 PLACES TO SKATE: NEW ZEALAND, SWITZERLAND, CALIFORNIA.
    DREAM DESTINATION: THE NEXT ADVENTURE!!
    FAVORITE SKATER: PEDRO BARROS
    FAVORITE FOOD: BRAZILIAN BBQ ADND SUSHI
    FAVORITE DRINK: BEER
    FAVORITE WHEELS: CUEI KILLERS 77A POWER THANE
    WHAT DO YOU DO WHEN NOT SKATING: WORK, MAKE PLANS, SURF, CHILL, DRINK BEER WITH MY FRIENDS…
    FEARS: HEIGHTS AND SHARKS
    WHAT GETS YOU STOKED: TRAVELING WITH MY HOMIES TO EPIC PLACES AND RACING SKATEBOARDS ALWAYS GETS ME STOKED!!
    WORDS TO LIVE BY: SOMETIMES YOU WIN, SOMETIMES YOU LEARN.

    Pepe Laporte

    NAME: JOÃO PEDRO RESENDE LAPORTE NOGUEIRA
    DOB: 08/25/1997
    CITY: BELO HORIZONTE
    YEARS OF SKATING: 5 YEARS SKATING
    TOP 3 EVENTS: KOZAKOV, MUNDIAL DE SKATE DOWNHILL, ALMABTRIEB

    TOP 3 RESULTS:

  • South American Champion 2017 IDF
  • 6TH IDF WORLD RANKINGS 2017
  • 3RD MUNDIAL DE SKATE DOWNHILL ETAPA BRASIL
  •  
    TOP 3 PLACES TO SKATE: SWITZERLAND, CALIFORNIA, CORDILLLERA BLANCA PERU
    DREAM DESTINATION: INDONESIA
    FAVORITE SKATER: PEDRO BARROS
    FAVORITE FOOD: HOME FOOD IS THE BEST
    FAVORITE DRINK: FRESH COLD NATURAL JUICE
    FAVORITE WHEELS: CUEI KILLERS 80A FLOW THANE
    WHAT DO YOU DO WHEN NOT SKATING: WORK OUT, WORK ON MY BUSINESS PLANS AND HANG OUT WITH THE TRUE HOMIES.
    FEAR: LOST THE HEALTH AND THE POWER TO KEEP EVOLVING AND CHASING MY DREAMS
    WHAT GETS YOU STOKED: THE FEELING OF BEING ALIVE WHATEVER MOMENT IT IS. BE IT SKATING FAST, BE IT JUMPING OFF THE PLANE, BE IT LOOKING AT THE NATURE, BE IT BEING WITH A SPECIAL PERSON… GOTTA LOVE THE PROCESS MY MAN!
    WORDS TO LIVE BY: KNOW WHO YOU ARE AND NEVER LET THEM TELL YOU WHAT TO DO, THEY CAN’T MEASURE HEART. IF YOU WANNA DO SOMETHING GO DO IT.

    Nick Broms

    NAME: NICHOLAS LAIRD BROMS
    DOB: OCTOBER 19TH, 2002
    CITY: SAN DIEGO
    YEARS OF SKATING: 4
    TOP 3 EVENTS: CATALINA ISLAND CLASSIC, MARYHILL (THE RACES, DUH), CENTRAL COAST UP N DOWN.

    TOP 3 RESULTS:

  • 2ND AT CALI OUTLAW SERIES #6
  • 1ST IN GROMS AT THE SHOWDOWN AT THE LOOPS
  • 3RD AT BACKSIDE BRAWL
  •  
    TOP 3 PLACES TO SKATE: SANTA BARBARA, NORCAL, CANADA
    DREAM DESTINATION: KOZAKOV
    FAVORITE SKATER: BYRON ESSERT
    FAVORITE FOOD: ORANGE CHICKEN FROM PANDA EXPRESS
    FAVORITE DRINK: NESQUIK STRAWBERRY BANANA MILK
    FAVORITE WHEELS: CUEI KILLERS 80A POWER THANE
    WHAT DO YOU DO WHEN NOT SKATING: SURFING, HANGING OUT WITH FRIENDS AND FAMILY
    FEAR: SKATING ONE LANE ROADS MEANT FOR 2 WAY TRAFFIC
    WHAT GETS YOU STOKED: GRIPPING A CORNER THAT NO ONE HAS GRIPPED BEFORE
    WORDS TO LIVE BY: MAKE THE MOST OUT OF EVERY DAY WHILE YOU CAN.

    TEAM

    Thiago Lessa

    NAME: THIAGO GOMES LESSA
    DOB: JANUARY 6ST, 1989
    HOMETOWN: BORN IN GORVENARDOR VALADARES, LIVES IN BELO HORIZONTE, BRAZIL.
    YEARS SKATING: 11 YEARS TOTAL
    TOP 3 FAVORITE RACES: TEUTONIA, KOZAKOV, PEYRAGUDES.

    TOP 3 RESULTS:

  • KOZAKOV CHALLENGE WORLD CUP CHAMPION 2017
  • LILLYHAMMER WORLD CUP CHAMPION 2015
  • APAC WORLD CUP CHAMPION 2017
  •  
    – 2017 IDF WORLD CHAMPION
    – 2ND IDF WORLD RANKINGS 2016
    – 3RD IDF WORLD RANKINGS 2015
    – PRO BRAZILIAN DH SKATE CHAMPION 2014

    TOP 3 PLACES TO SKATE: BELO HORIZONTE, MARYHILL, SWISS ALPS.
    DREAM DESTINATION: ALWAYS NEW PLACES…
    FAVORITE SKATER: GRANT TAYLOR
    FAVORITE FOOD: STROGONOFF WITH POTATOES.
    FAVORITE DRINK: JACK & COKE OR COLD PRESSED VEGGIES..
    FAVORITE WHEELS: CUEI KILLERS 80A POWER THANE
    WHAT DO YOU DO WHEN NOT SKATING: WHEN NOT SKATING I FOCUS TO WORK IN WHATEVER I CAN DO, I LIKE TO DEVELOP IN EVERYTHING IN LIFE… AND ALWAYS DREAMING ABOUT SOMETHING, I’M A DAY DREAMER…
    FEARS: FEAR OF CAR IN THE ROADS
    WHAT GETS YOU STOKED: DISCOVER NEW HILLS AND SPEND TIME WITH FRIENDS AND FAMILY, NOTHING BETTER.
    WORDS TO LIVE BY: WE ARE NOT IN THIS WORLD TO LIVE BY THE BEACH DRINKING COCONUT, I ALWAYS BELIEVE I’M HERE TO GROW, CONQUER, AND BE BETTER DAY BY DAY, LIFE NEEDS CHALLENGES.

    Max Ballesteros

    NAME: MAX DANIEL BALLESTEROS
    DOB: SEPTEMBER 13TH, 1989
    HOMETOWN: BORN IN MIAMI, FLORIDA. BUT I CONSIDER BELO HORIZONTE AS MY HOMETOWN, AND I CURRENTLY LIVE IN SAN DIEGO, CALIFORNIA.
    YEARS SKATING: 11
    TOP 3 FAVORITE RACES: KOZAKOV, TEUTONIA, MARYHILL FESTIVAL OF SPEED.

    TOP 3 RESULTS:

  • TEUTONIA 2015 CHAMPION
  • MT. KEIRA IDF WORLD CUP CHAMPION 2016
  • MARYHILL SHOWDOWN IDF CHAMPION 2016
  •  
    – 7TH IGSA WORLD RANKINGS 2011
    – 6TH IDF WORLD RANKINGS 2013
    – 3RD ON THE IDF WORLD RANKINGS 2016

    TOP 3 PLACES TO SKATE: NEW ZEALAND, SWITZERLAND, CALIFORNIA.
    DREAM DESTINATION: THE NEXT ADVENTURE!!
    FAVORITE SKATER: PEDRO BARROS
    FAVORITE FOOD: BRAZILIAN BBQ ADND SUSHI
    FAVORITE DRINK: BEER
    FAVORITE WHEELS: CUEI KILLERS 77A POWER THANE
    WHAT DO YOU DO WHEN NOT SKATING: WORK, MAKE PLANS, SURF, CHILL, DRINK BEER WITH MY FRIENDS…
    FEARS: HEIGHTS AND SHARKS
    WHAT GETS YOU STOKED: TRAVELING WITH MY HOMIES TO EPIC PLACES AND RACING SKATEBOARDS ALWAYS GETS ME STOKED!!
    WORDS TO LIVE BY: SOMETIMES YOU WIN, SOMETIMES YOU LEARN.

    Pepe Laporte

    NAME: JOÃO PEDRO RESENDE LAPORTE NOGUEIRA
    DOB: 08/25/1997
    CITY: BELO HORIZONTE
    YEARS OF SKATING: 5 YEARS SKATING
    TOP 3 EVENTS: KOZAKOV, MUNDIAL DE SKATE DOWNHILL, ALMABTRIEB

    TOP 3 RESULTS:

  • South American Champion 2017 IDF
  • 6TH IDF WORLD RANKINGS 2017
  • 3RD MUNDIAL DE SKATE DOWNHILL ETAPA BRASIL
  •  
    TOP 3 PLACES TO SKATE: SWITZERLAND, CALIFORNIA, CORDILLLERA BLANCA PERU
    DREAM DESTINATION: INDONESIA
    FAVORITE SKATER: PEDRO BARROS
    FAVORITE FOOD: HOME FOOD IS THE BEST
    FAVORITE DRINK: FRESH COLD NATURAL JUICE
    FAVORITE WHEELS: CUEI KILLERS 80A FLOW THANE
    WHAT DO YOU DO WHEN NOT SKATING: WORK OUT, WORK ON MY BUSINESS PLANS AND HANG OUT WITH THE TRUE HOMIES.
    FEAR: LOST THE HEALTH AND THE POWER TO KEEP EVOLVING AND CHASING MY DREAMS
    WHAT GETS YOU STOKED: THE FEELING OF BEING ALIVE WHATEVER MOMENT IT IS. BE IT SKATING FAST, BE IT JUMPING OFF THE PLANE, BE IT LOOKING AT THE NATURE, BE IT BEING WITH A SPECIAL PERSON… GOTTA LOVE THE PROCESS MY MAN!
    WORDS TO LIVE BY: KNOW WHO YOU ARE AND NEVER LET THEM TELL YOU WHAT TO DO, THEY CAN’T MEASURE HEART. IF YOU WANNA DO SOMETHING GO DO IT.

    Nick Broms

    NAME: NICHOLAS LAIRD BROMS
    DOB: OCTOBER 19TH, 2002
    CITY: SAN DIEGO
    YEARS OF SKATING: 4
    TOP 3 EVENTS: CATALINA ISLAND CLASSIC, MARYHILL (THE RACES, DUH), CENTRAL COAST UP N DOWN.

    TOP 3 RESULTS:

  • 2ND AT CALI OUTLAW SERIES #6
  • 1ST IN GROMS AT THE SHOWDOWN AT THE LOOPS
  • 3RD AT BACKSIDE BRAWL
  •  
    TOP 3 PLACES TO SKATE: SANTA BARBARA, NORCAL, CANADA
    DREAM DESTINATION: KOZAKOV
    FAVORITE SKATER: BYRON ESSERT
    FAVORITE FOOD: ORANGE CHICKEN FROM PANDA EXPRESS
    FAVORITE DRINK: NESQUIK STRAWBERRY BANANA MILK
    FAVORITE WHEELS: CUEI KILLERS 80A POWER THANE
    WHAT DO YOU DO WHEN NOT SKATING: SURFING, HANGING OUT WITH FRIENDS AND FAMILY
    FEAR: SKATING ONE LANE ROADS MEANT FOR 2 WAY TRAFFIC
    WHAT GETS YOU STOKED: GRIPPING A CORNER THAT NO ONE HAS GRIPPED BEFORE
    WORDS TO LIVE BY: MAKE THE MOST OUT OF EVERY DAY WHILE YOU CAN.

    VIDEOS

    YOU CAN REACH US ON OUR EMAIL, PHONE,
    OR JUST USE THE FORM TO SEND US A MESSAGE AND WE’LL GET IN TOUCH WITH YOU SOON

    +1 (858) 260-9755

    contact@cueiwheels.com

    CONTACT

    2017 CUEI WHEELS. DESIGNED BY HTXR. PHOTOS BY VITTÓRIA LAPERTOSA

    YOU CAN REACH US ON OUR EMAIL, PHONE,
    OR JUST USE THE FORM TO SEND US A MESSAGE AND WE’LL GET IN TOUCH WITH YOU SOON

    +1 (858) 260-9755

    contact@cueiwheels.com

    CONTACT

    2017 CUEI WHEELS. DESIGNED BY HTXR. PHOTOS BY VITTÓRIA LAPERTOSA